Photo: Courtesy of Under Armour

Tom Brady, Morgan Freeman Under Armour

Tom Bradyhas some valuable advice for the young fans who look up to him.

“Don’t be like me,” says the 45-year-old NFL champion, as part of his new campaign withUnder Armour. Brady has partnered with the brand to inspire the next generation to be the best versions of themselves, and in a new ad, the quarterback emphasizes that they shouldn’t try to emulate his Super Bowl-winning path.

Brady tells PEOPLE, “Athletes of all ages and levels experience comparisons, but I think kids today see it more than previous generations because of how prevalent social media is. It’s something I’ve noticed and spoken to my kids about.”

The father-of-three emphasizes the importance of inspiring confidence in children. He and wifeGisele Bündchenshare two children, Benjamin Rein, 12, and Vivian Lake, 9, along with Brady’s sonJohn “Jack” Edward, 14, whom he shares with exBridget Moynahan.

“As a parent, I know how important it is to instill confidence in my kids, so they are the best versions of themselves — that’s what I hope this message gets across,” Brady says of the campaign. “There is no perfect roadmap to success, and it can be easy to lose sight of your goals if you’re constantly looking left and right instead of straight ahead. That’s basically what the letter is all about.”

Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories.

Courtesy of Under Armour

Tom Brady, Morgan Freeman Under Armour

Brady and the Tampa Bay Buccaneers will meet the New Orleans Saints on Sunday for the second week of the regular season.

source: people.com