Sometimes , life gives you lemons . And then sometimes , it gives you Sir Richard Branson dress as a mermaid , gazing gayly at the camera as if to say , “ My womb-to-tomb dream was not , in fact , to become an obscenely moneyed entrepreneur , but rather to enjoy in shallow waters with my fellow merpeople . ”

Branson himself twinge out the picture to begin with today , committal to writing , “ Why am I dressed as a mermaid , you take ? ” Why , indeed !

Why am I dress as a mermaid , you ask?#MakeASplashhttps://t.co/2MAqn4yRaS@oceanunitepic.twitter.com/BivrzYI97P

Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

— Richard Branson ( @richardbranson)June 8 , 2016

As he explain in ablog post , he did it to raise awareness forWorld Oceans Day , a “ global solemnisation ” of ocean held on June 8th .

“ Why do I care about the ocean ? ” Branson , who is worth anestimated $ 5.4 billion , wrote . “ My place , Necker Island , is surround by the most beautiful grim sea full of uncanny and wonderful wildlife . ” Same !

William Duplessie

Attempting to draw attention to thevariouscrisesfacingthe mankind ’s oceans is a noble grounds . That does not prevent this mermaid photo from being fucking outlandish , though .

But wait ! There ’s more ! turn out Sir Richard has quite the story of dressing up , and he’smighty proud of it .

Here he is lop up as an AirAsia flight attendant :

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And what the Associated Press describes as an “ Indian groom wear a traditional toque ” :

And a sea robber :

And a St. Bridget :

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And the Easter Bunny , which resembles the Donny Darko coney more than anything else :

The mermaid is still my best-loved , though , and at least now Branson has an answer to hisquestion .

Rich PeopleRichard BransonWhat ?

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