Hasbro Just Bought thePower RangersFranchise From Haim Saban for an Absurd Amount of Money

in the first place this twelvemonth , Saban Brands made the surprise announcement thatHasbro was drive over the selling licensefor the Power Rangers enfranchisement in westerly markets , but as it turns out , that was only the beginning . Today , Hasbro announcedthat it has tally to purchase the rights to the integral Power Rangers licensing deal from Hasbro outright for over half a billion dollar bill .

[ Full revelation : Saban Brands laminitis and Power Rangers architect Haim Saban has ownership stake in Univision Communications , which itself possess Gizmodo Media Group , the connection of site io9 is part of . ]

In a public statement , Hasbro chairman and CEO Brian Goldner explicate the straightforward logic to the toy manufacturer ’s decision to buy one of the right to the IP :

Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

“ Shortly after recruit into our licensing agreement , it became cleared that now was the time to commence investing in unlocking Power Rangers ’ full potential . We see pregnant opportunity for Power Rangers across our entire Brand Blueprint , include toys and games , consumer mathematical product , digital gambling and entertainment , as well as geographically throughout our global retail footmark . ”

Going forward , Saban will detain on in an advisory role to Hasbro , but the Power Rangers are now in new hands , which could mean significant change for the dealership ’s time to come . While it ’s unlikely that the yield / localisation of function physical process for upcoming seasons of Power Rangers will change very much , what ’s less obvious is whether Hasbro has any intention of sting with the dealership ’s late cinematic reboot which was not the fiscal winner Saban intended it to be ( it only made$142 millionworldwideon a $ 100 million product budget . )

apparently , Hasbro ’s in the action fig plot for the farsighted term and it ’s going to want to capitalize on the Power Rangers IP as much as it possibly can for as long as it can . have ’s just desire , though , that the Rangers ’ future is n’t just confine to churning out a gang of toys .

William Duplessie