When a user chooses to hesitate Google ’s compendium of emplacement data with the “ Location History ” alternative , the search whale continues to pull together and hive away that information . It ’s a sleight of bridge player that ’s enough to make someone shut out off everything just to be secure .
All of the Google apps have an option to turn off the tracking and storing of your location data in one way or another . you could enter a labyrinth of your own information , hunting account , ad configurations , and more at theMy Activityhub . The easy way to align your location trailing setting is to go to youractivity controlson a background or in a nomadic web browser app . You ’ll see several types of activity tracking with on / off sliders , and “ Location account ” would appear to be the obvious setting to go with if you want Google to stop remembering the time it has creepily followed your movements around the world .
But that wo n’t get the job done . Based on the class and verbal description , it would totally be graspable for a somebody to think that pill is a one - stop workshop for protecting your location data . In fact , Google’ssupport pagefor Location History says , “ with Location History off , the place you go are no longer stored . ” In realness , this set only stops Google from adding your location natural process to avisual timelineof your interactions with its service . To stop Google from stack away timestamped snapshots of your locating when using its various apps , you ’ll need to pause the mise en scene labeled “ Web & App Activity . ”

Even though the verbal description for Web & App Activity would conduct you to believe that it ’s more about personaliizing search results , it also controls the collection of location data that is associated with some searches that could be used to refine advertising found on position like “ chocolate microchip cookie . ” you’re able to get hold elaborate instructions on how to delete each instance of a localisation marker or to unclutter the entire story that Google stores on your activityhere . Once you go toMy Activityand choose “ Delete natural process by , ” the cognitive process is fairly self - explanatory .
The AP went to Jonathan Mayer , a Princeton computer scientist and former chief technologist for the Federal Communications Commission ’s enforcement authority , just to be sure that its agreement of Google ’s location practices was precise . He had one of his postdoctoral researchers , Gunes Acar , carry their phone around New York City with Location History break , and has upload amap of the activitythat was commemorate . Mayertold the APhe believes what Google is doing is wrong . “ If you ’re going to allow substance abuser to turn off something called ‘ Location History , ’ then all the property where you maintain location history should be turn off , ” he tell .
But an analysis by Princeton research worker and first - hand evidence is n’t really necessary because Google admits this is how its system works . A spokesperson severalise the AP :

There are a number of different ways that Google may use localization to ameliorate people ’s experience , include : Location History , Web and App Activity , and through gadget - grade Location Services . We provide clear descriptions of these shaft , and robust controls so people can turn them on or off , and delete their histories at any meter .
“ Clear descriptions ” and “ robust controls ” are the cardinal phrases there . Google has a lot of control , menus , explanations , pop - ups , terms of service , and privacy insurance policy to pursue with across all of its products . It ’s objectively confusing . When we did my our walkthrough to see what Google was collect about us and attempted to disable all location story on an iPhone , we had a unlike experience than the AP . They received a dada - up that read “ None of your Google apps will be able to salt away placement information in Location History”—a sneakily worded subject matter that is technically true . We only watch a longer notice that was slightly more clear about Google ’s intent to continue collecting location information . That could plainly be because we get at the restraint through a different method than the AP used in its tests . The point is that this should n’t be so perplexing .
We ’ve strain out to Google to ask why substance abuser control over location tracking is spread out across multiple choice and whether it has recently deepen any of its explanations for user . We did not receive an quick reply , and we ’ll update this office when we do .

Update : A spokesperson for Google told us :
Location History is a Google product that is entirely opt - in , and users have the control to edit , delete , or twist it off at any time . As the story notes , we ensure Location History users know that when they incapacitate the product , we continue to utilise location to improve the Google experience when they do thing like do a Google hunt or use Google for driving focal point .
This is n’t some groundbreaking discovery that was found through dogged enquiry or a whistleblower — it ’s a introductory practice that ’s hide out in plain mess if you ’re looking for it . Unfortunately , most people are n’t looking for it , and they should n’t have to .

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