Frank Ocean.Photo: András Ladocsi

Frank Ocean

Frank Ocean’s New York storefront for his new luxury fashion company, Homer, has opened its doors!

The Bowery store is the only place where fans can purchase items fromHomer’s debut collection, which includes fine and high jewelry pieces and printed silk scarves.

The handcrafted jewelry pieces, designed in New York and handmade in Italy from 18K gold, recycled sterling silver, hand-painted enamel, and American lab-grown diamonds, range in price from $395 to $1.9 million.

Homer store in New York.Luke Liberia Moore

Frank Ocean

The catalog also teases an upcoming collaboration between Homer and Prada. Ocean appeared in the brand’sspring 2020 campaignand famously wore a Prada anorak to the Met Gala in 2019.

Telling theFinancial Timesabout the collection, Ocean said that he “didn’t want our work to be any less expensive than Cartier.”

Ocean, 33, told the outlet that he chose the name Homer for his company in part for its historical and literary significance.

courtesy homer

Frank Ocean

“Mostly because it’s five letters and the dotcom was available,” he said. “But also because Homer is considered the father of history and history is meant to endure — the same as diamonds and gold — and I know Homer used papyrus, butI’ve always liked the idea of carving history into stone.”

Ocean echoed that idea in an Instagram post following Homer’s announcement on Friday.

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Homer Catalog.courtesy homer

Frank Ocean

“Hand on my heart, this project has kept my mind moving and my imagination turning throughout it all. All of my work now isdedicated to my family. Everything,” he wrote, according toThe Guardian. “My hope is to make things that last, that are hard to destroy, set it in stone.”

The Homer store is now open for appointments at 70-74 Bowery, New York, New York.

source: people.com