So , what is it about the figure 100 today ? To lionise 90 years in the business , Rollei is bring out the Flexline 100 , a very minimalist digital camera that looks a bit smartphone - esque once you flick it over .
The backside slightly resemble a smartphone that ’s been covered in that fantastic plastic with the leather wrinkles that was all over tv camera in the Fifties and Sixties . And , despite the more or less twee Disney - esque icons , you ’ve still got to admit it ’s a bit of a looker – as long as you do n’t go for either the grim or pink options . So that ’ll be the fatal , Modom .
For all its simplistic designing , the Rollei packs a bit of a biff . ( Well , I say that , but we ’re talking Lilliputian proportions here , not Brobdignagian ) . There ’s a 10 megapixel CCD detector , an internal 3x optical Apogon zoom and 21 programmes , including smile and human face detection . Add anti - red-faced eye touchy - uppy , a gamey - speed serial pictures function that gives you 30 pics per minute , and all of this for just 200 euros ( $ 287 ) . It ’s just a shame you ca n’t telephone out on it .

[ Let ’s Go Digital ]
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