Even beforeHalloweenofficially roll this twelvemonth , consumer were catching glance ofgingerbread housesand chocolateSanta Clauses . This so - call “ Christmas weirdie ” has been on the rise in recent year , and while it may seem like retailer are jumping the throttle , there are a number of good reasons holiday candy go far too soon .
According to theBBC , the master gadget driver is a fanatic consumer appetence . Shoppers are glad to set out scooping up holiday goodness in October and November , eat them , and then fare back for second ( and thirds ) as Christmas approach path . candymaker are all too eager to accommodate demand .
But there ’s a logistic motive , too . Many confect manufacturers purchase premium retail space . If they want ideal placement — at eye level , say , or near the front of the store — they need to pay for the perquisite . Once they have that real estate of the realm , they need to defend it . have a wry spell between Halloween and Christmas wo n’t do , so once the pungency - sized Snickers are gone , confect canes and chocolates in festive neglige are brought in .
While it may seem like a contemporary tendency , “ Christmas creep ” has been fail on for 10 . One major milestone wasPresident Franklin D. Roosevelt’sdecision tomoveThanksgiving up a calendar week in 1939 to give retailers an extra hebdomad of vacation shopping revenue . The conclusion was wide criticize — some dubbed it “ Franksgiving”—and Thanksgiving patch up into the quaternary Thursday of November .
Still , entrepot are stretching the time of year as much as they can to maximise sales . Accordingto the National Confectioners Association , Americans pass $ 4.9 billion a yr on holiday dainty . Top sellers for holiday candy canvaryby Department of State . Iowa and Idaho , for example , slant towardM&M ’s , while Texas and Washington opt Reese ’s Cup Minis .
