Juul is staring down yet another causa .
California officials announced Monday that the state has a suit file alleging that Juul marketed its ware to teens and young person through , among other thing , its social media campaigns , ads and merchandising , influencers who promoted its products , language that catch on with untried demographic like “ Juuling , ” and plunge fruity savor that appealed to kids , agree to thecomplaintfiled in Alameda County Superior Court . Further , it say that the companionship marketed to kids who the company knew were minor because they had failed age confirmation systems . JUUL Labs , Inc. , is identified in the complaint as “ JLI ” :
On info and notion , JLI ravish the privateness right of California minors by straightaway marketing and advertizing JUUL tobacco plant intersection to children that it knew were minors because those individuals had fail JLI ’s own age verification . Despite JLI ’s noesis that specific individual had fail long time verification , JLI used information specific to these minors , such as personal e-mail reference , to flat market and advertise JUUL tobacco product to shaver via e-mail . Despite knowing that immature mass who had not put across eld substantiation were pick up JLI marketing and advertizing material , JLI did not discipline this topic .
Image: Sam Rutherford (Gizmodo)
In summation to direct marketing to vernal people that the company allegedly knew were not of legal years , Juul also omitted important heath and production information about its Es - cigarettes in marketing emails . harmonize to the ailment , former merchandising emails did not include any selective information about nicotine content or the fact that it ’s addictive . Moreover , one e-mail sent in 2016 is cited as tell recipients that “ … just holding it makes you feel awesome . And then you take a puff of one of the JUUL ’s flavors—“miint , ” “ bruule , ” “ tabaac , ” or “ fruut”—and you find even good . ”
In a statement by email , Juul spokesman Austin Finan told Gizmodo that the company has “ not yet review the complaint ” but say that that Juul stay “ focused on reset the vapor category in the U.S. and earning the trust of gild by working cooperatively with attorney general , regulators , public health official , and other stakeholders to battle underage habit and convert adult smokers from combustible cigarettes . ”
Juul — which has been roundlyslammed by Union officialsfor its enjoyment among teens — has slowly take beat to undo part of the epidemic of teen smoking that its ware help alleviate . It ’s deplumate its fruity flavors for sale in storage andlater from its land site , for exemplar , and the fellowship more recently evenpulled its cool mintflavor from depot shelf . As Finan noted , Juul alsohalted all marketingof its Cartesian product in the U.S.
But no one gets points for discontinuing their feat to confide crimes and investigations into the companionship ’s former marketing schemes have go after the company , as have cause . One filed just weeks ago allege that Juul shipped1 million contaminate podsearlier this year and failed to apprise its client . And now , it ’s being process by the state where it ’s headquarter .
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