Piling on theWall Street Journal ’s cheap iPhonerumor resurrection , Bloomberg is reporting that the budget - friendly equipment Apple is process on will cost in the $ 100-$150 range . It would debut , at the very earliest , at the end of this year .
https://gizmodo.com/wsj-apples-building-a-cheaper-iphone-again-5974315
Apple ’s target with a 2d - tier iPhone would be develop markets , where iPhone price are n’t keep down through the good will of AT&T and can typically bleed more than $ 700 a social unit . Bloomberg ’s not clear if the price it quotes includes carrier subsidy . It ’s also not clear whether the telephone will actually ever see the light of day ; the composition says it would seem in tardy 2013 “ at the earlier , ” and the WSJ was percipient that it may not happen at all .
Two things are sure , though . Apple ’s been exploring this blood for at least two eld , and has endure through two cycles of iPhone updates just delicately without it . Would a cheaper handset lace Apple against the legion of cheap Android phones in emerging market ? Of course it would . But it would also weigh down the air of iPhone invincibility , one that ’s already taken a hit with the success of the Galaxy S III and other top - tier competitors . [ Bloomberg ]
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