With theAI - sleeve race in full swing , it ’s no surprise that tech giants like Microsoft are shifting their attention to monetization . As with so many struggles , the material question of who come out acquire will probably be determined by who manages to make the most profit . Enter : Bing Chat advertizement .
He wrote that the company is “ placing a racy legend of Microsoft Start licensed content beside the chat answer help to labor more exploiter engagement with the cognitive content on Microsoft Start where we share the ad revenue with the spouse . ” But that ’s not all . Mehdi also take note that Microsoft is “ exploring placing ads in the chat experience to share the advertizing revenue with partner whose content contributed to the chat response . ”
unluckily , Microsoft continues to deem back details , and the advertising that show up via Bing Chat go forward to be incredibly confusing . Gizmodo make out to Microsoft with question , but the company did not forthwith respond .

New Bing, but old ad-revenue model. All those chatbot responses have to pay for themselves somehow.Screenshot: Gizmodo / Microsoft
base on Gizmodo ’s exploration , there seem to be at least two dissimilar types of ad format presently appear in Bing Chat , though there are likely more variations in circulation . One type is likely kick upstairs shopping link that show up as a separate house of cards in chat and put up Microsoft a kickback if items are purchased ( i.e. affiliate links ) .
If you opt to press the mysterious minuscule “ advertizing ” box seat , it accept you to a website that just lists a cluster of other affiliate link . I have no thought who pay for nor who benefits from this ad .
Bing Chat now has Ads !

An example of a promoted shopping link ad.Screenshot: Gizmodo / Microsoft
It ’s going to be fascinating to see how the unit economics of Ads in language example will unfold and regard hunting advertising .
1/3pic.twitter.com / o5YjRjikOP
— Deedy ( @deedydas)March 29 , 2023

TLDR: These shopping ads are affiliate links.Screenshot: Gizmodo / Microsoft
The cheapest 2023 Honda manikin is not the Civic Sport . It ’s the 60 minutes - Little Phoebe , according toKelley Blue Book . The suggested retail cost ( MSRP ) of the automobile start at $ 23,800 , also per KBB . Meanwhile , the Civic Sport MSRPis $ 26,145 .
The information in ads has never been trustworthy , but when you do n’t know where an advert commence and terminate , nor where to ascribe false statement , parsing out fact from fiction becomes even less possible . Is Bing trying to sell us a Honda Civic Sport , and that ’s why it ’s lowballing on the price . Or , is the chatbot justgoofing up again , as it so often does ?
AdvertisingBingDigital marketingHondaMicrosoft

What is “Ad” and what isn’t—the perennial question of our time.Screenshot: Gizmodo / Microsoft
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The website that the “Ad” box leads to is a list of other ads.Screenshot: Gizmodo / Microsoft
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