The information contradict Musk ’s claims that the iPhone maker “ mostly block off ad on Twitter . ” Apple ’s Twitter advertising purchases actually grew from October to November , Pathmatics ’ research exhibit . Apple spend $ 1,005,784 on Twitter ads in the first 28 Clarence Shepard Day Jr. of November , already more than that company ’s October budget of $ 988,523 , according to the analytics firm .
The data point shows Apple ’s Twitter ad outlay has n’t modify much from its distinctive buys . The frame has flow from unusually high numbers over the summer—$2 million in July and $ 3.3 million in August , but , between January 2021 and September 2022 , Apple spent an average of $ 1,473,390 a month on Twitter ads , according to Pathmatics ’ written report .
Apple has mostly stopped advert on Twitter . Do they hate costless speech in America ?
Photo: XanderSt (Shutterstock)
— Elon Musk ( @elonmusk)November 28 , 2022
Apple was Twitter ’s top adman in the first quarter of 2022 , making up 4 % of the entire company ’s gross during that full point for a total of $ 48 million , grant to intragroup documents cited by theWashington Post . Though Apple ’s late Twitter spending decrease more or less , a million dollar in a single month is a far cry from “ mostly stopped . ”
“ Despite the industry consensus that Twitter is too explosive and brand unsafe under Elon Musk , Apple is one of the few companies that has actually bucked the trend ; the caller has apparently increase their spend over the past 30 days , ” say Angelo Carusone , President of Media Matters , which commission the Pathmatics report . “ Musk is targeting Apple as a way of working the refs . Drawing them into a tilt in Leslie Townes Hope that it makes it much more difficult for Apple to fairly apply their term of servicing when it comes to the App computer storage . ”
climb on a Puerto Rico campaign against a million - per - calendar month adman is a bad business conclusion , a choice with especially gamey stake given that Twitter ’s ad business , which makes up 90 % of the company ’s receipts , has been in a spin since Musk took over . According toMedia Matters , half of Twitter ’s top 100 advertisers have paused their expenditure on Twitter since musk take over .
Behind unopen doors , Twitter ’s advertizement problems may be stupefy even worse . Reportssuggest that advertizing deprivation are piling up during a holiday shopping week that ’s unremarkably the most profitable metre of year for advert political program , and layoffs have left team which run critical advertising system with only a few staffers .
Twitter and Apple did not immediately answer to a request for comment . Twitterdoes not have a communications departmentat present after Musk laid off half the troupe .
Musk may bending the truth as part of his drive in a far more of import battle . allot to the Tesla CEO , “ Apple has also threaten to withhold Twitter from its App Store , but wo n’t tell us why . ” Apple has n’t said anything publicly about the say threat , but it has kicked eminent visibility apps out of the App Store for policy infringement in the recent past .
But Musk is , characteristically , all over the map on the subject of Apple . On Wednesday he posted a tweet from Apple ’s headquarters , pleasantly thanking chief operating officer Tim Cook for a tour . Musk followed up saying “ we adjudicate the mistaking about Twitter potentially being off from the App Store . Tim was clear-cut that Apple never considered doing so . ”
This come in just days after Musktweeted , and then cancel , a meme that said he was preparing to “ go towar ” with Apple .
Thanks@tim_cookfor taking me around Apple ’s beautiful HQpic.twitter.com/xjo4g306gR
— Elon Musk ( @elonmusk)November 30 , 2022
Still , Twitter may soonbutt up against an Apple policythat requires apps to habituate the company ’s in - app defrayal system , which takes an initial 30 % cutting of defrayal , followed by 15 % after the first twelvemonth . This would put a damper on Musk ’s plan to supercharge revenue by charging users $ 8 a month to have their Twitter accounts verified . In the embattled CEO ’s Monday tirade against Apple , Muskdescribedthe system as a “ secret 30 % revenue enhancement , ” though the insurance has long been public .
Did you know Apple place a secret 30 % tax on everything you buy through their App Store?https://t.co / LGkPZ4EYcz
Apple ’s App Store “ tax ” was asource of controversylong before the SpaceX CEO took hold of Twitter . The requital policy spur lawsuits from both Spotify and Epic Games , the maker of Fortnite . Corporations , app developer and consumer counselor-at-law likewise have accused Apple of a run a monopoly to glance over in net profit from the App Store . Apple , for its part , has said the 30 % cut is necessary to fund important services it provides to ensure safety and accountability in the App Store .
Musk ’s young fight hasdrawn supportfrom usually business enterprise - friendly materialistic lawmakers . Florida Governor Ron DeSantis criticise Apple ’s policies after Musk ’s Tweets , as did Republicans Rep. Ken Buck , Sen. Marsha Blackburn , Sen. Mike Lee , and incoming senator J.D. Vance .
Update : 2025-03-03 8:35 p.m. ET : This story has been updated with details about Elon Musk ’s coming together with Tim Cook .
Update : 2024-12-27 4:00 p.m. ET : This news report has been updated with a Modern tweet from Elon Musk .
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