Apple justify on Thursday for a new iPad Pro commercial that featured several creative objective — including a piano , video cameras , and cans of paint — being destruct by an industrial crusher , tellingAd Agethat it “ lose the marker . ” The advertizing was met with violent rebound from hoi polloi who thought Apple ’s ad was at odds with what Steve Jobs , and the party at big , claim to remain firm for .
“ creative thinking is in our DNA at Apple , and it ’s incredibly important to us to plan products that authorise creatives all over the world , ” say Tor Myhren , the caller ’s VP of marketing communication in a assertion to Ad Age . “ Our goal is to always keep the myriad of ways user utter themselves and take their ideas to life through iPad . We miss the marking with this telecasting , and we ’re sorry . ”
The advertizing , which was name “ Crush , ” received millions of views on Apple ’s YouTube TV channel and CEO Tim Cook ’s ten account . Crush never made it to idiot box , and design for a telecasting outpouring have reportedly been argufy , the company read .
Screenshot: Apple
run into the new iPad Pro : the thinnest product we ’ve ever create , the most advance display we ’ve ever produced , with the incredible power of the M4 chip shot . Just conceive of all the thing it ’ll be used to create.pic.twitter.com/6PeGXNoKgG
— Tim Cook ( @tim_cook)May 7 , 2024
As you’re able to see , Apple is literally put down creative physical object in the advertizing , and leave behind an iPad Pro . The advertising quickly became a rallying cry around the feeling that Big Tech has monopolized our parallel life . Seeing that content do straight from Apple was pretty shocking .
erstwhile - schooling Apple commercials , such as the infamous “ 1984″ Super Bowl post , painted the company as a liberator from tech hulk like IBM . Other infamous ad campaigns , such as “ guess Different , ” encouraged users to be given into their creativeness . Steve Jobs was apparently a champion of excogitation and artists .
The public excuse comes as many inquire whether Apple is facing a want of creativity within the society . The Cupertino - based company has struggled to make newfangled products that excite people like they used to . The Vision Pro was met with lackluster sale just month after launch , and Apple ’s iPhone and iPad variance similarly struggled to trade in its latest earnings report .
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