Admit It: You’re Not Going to Cancel Amazon Prime

For a while , # DeleteFacebook would slue every couplet of months on social media . infinite hoi polloi were fed up with Facebook ’s endless parade of dirt , they claim , and this clock time they were finally pulling the chaw . Some people did , but Facebook ’s substance abuser base continues to grow old age later on . Now Amazon is experience a similarly performative phenomenon . As cries about offset Amazon Prime rise louder overcomplaints about adsandmonopolies , raw data point shows the Jeff Bezos money machine is still expanding .

The tech press had a corporate freakout this fourth dimension last year — Gizmodo included — when the analytics business firm Consumer Intelligence Research Partners ( CIRP ) announced thatAmazon Prime ’s US rank had stopped growingfor the first metre . But CIRP is back , and accord to its late estimation , the dip is over . Amazon added 8 million masses to its list of Prime reader in 2023 , CIRP say . In fact , itsreportshows the percentage of US Amazon users who pay for Prime is higher than ever before .

Amazon did n’t remark on the details in the CIRP ’s news report , but a spokesperson sustain Prime is grow . “ We continue to see growth in Prime membership and gamy rate of renewal , ” said Amazon spokesperson Bradley Mattinger . “ We are seeing firm engagement because fellow member see compelling value with the wide range of shopping , savings , and entertainment benefits included in their membership . ”

Photo: Joe Raedle / Staff (Getty Images)

A lengthy leaning of grievance has pushed more and more hoi polloi to swear they ’re finish their relationship with Amazon , from single consumer on societal media towritersandjournalistsacross the vane . On Monday , Amazon formally implemented its advertising on Amazon Prime Video , much to viewers ’ humiliation . The stream service , which comes complimentary with a Prime subscription , used to be push as an ad - free experience . Now you ’ll have to vanquish out an extra $ 3 on top of the $ 139 you already pay for Prime if you do n’t want promos for Colgate between episodes of Reacher . That add to other complaints about the degradation of Prime , not to observe growing distaste over Amazon ’s outcome onworkers , small business organization , and theenvironment .

But apparently , all the bellyaching is n’t enough to curtail the internet ’s swelled store . Amazon is n’t image the exponential growth that fundedBezos ’s head trip to space , but the numbers are still up , agree to CIRP .

“ We saw maturation in Prime membership slow down , and theorise that it had meet its theoretical limit , ” CIRP say in its story . “ Amazon Prime rank was reasonably unconditional from December 2021 to December 2022 , but over the past twelvemonth growth picked up again , at least a little . ”

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