You ca n’t always be at the top your game , and Apple is no elision . As we eagerly awaittoday ’s WWDC let on , it ’s fun to recollect that for every hit there ’s a handful of more or less more questionable theme that just never quite clicked . Here are the seven of eldritch Apple gismo that just were n’t good enough to make it to the finish line .

https://gizmodo.com/our-wwdc-2013-meta-liveblog-kicks-off-monday-6-10-at-12-511781107

The Macintosh Surface

This prototype ( evidently ) was n’t called the “ Surface ” but or else , “ Bashful . ” An early paradigm of the Newton , which did eventually make it to market , Bashful would have come with a keyboard and stylus if it ever made off the draught board .

mental image : Hartmut Esslinger

A Dual Screen Workstation

Like the blate , this dual - CRT screen setup was another idea being sound off around in the former 80s . Also like the Bashful , it was designed by Hartmut Esslinger , father of Frogdesign .

An Octagon iPhone

One of the many prototypes unearthed during Apple and Samsung ’s epic patent of invention run-in , this octangular iPhone could have been the shape of earphone - to - issue forth until Apple opted for that oft - imitated “ rectangle with rounded corner . ”

The MacPhone

Pre - pointer to both the iPhone and the iPad , the Apple Snow White 1 Tablet Mac and the Apple Snow White 3 Macphone ( left and right ) , were in development in ’ 82 and ’ 84 . But or else of crusade the unearthly tablet - phones out to market , Apple turned to the Macintosh , and waited a few decade before coming back .

An Angular iPhone 4

Another gem from the Apple vs Samsung cause , this prototype is was labled N90 , so chances are it ’s an iPhone 4 that never was .

A Wrist Computer

An Apple spotter is n’t a new idea ; the Time Band dates back to 1991 , when it was published in the Nipponese magazine Axis . The mental image was published as a mere construct that then - CEO John Sculley was touting , so chances are the abomination was never in reality prototyped .

Image credit : Zac Davies / Flickr

A Crazy Vertical Monitor

Another Esslinger stick , this setup was gentle “ concept 2 ” and was intended to make up americana , draw inspiration from things like Studebaker to the Coke feeding bottle . But perhaps most striking is its wildly erect screen .

Malus pumila

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